Should I hire a trademark attorney to register my trademark?

Should I hire a trademark attorney to register my trademark?

 

When you hire a trademark attorney, most will conduct a comprehensive trademark searches and opinion letters

Most attorneys that you hire will perform a comprehensive search. A comprehensive trademark search is a search that is conducted by a company that has access to federal and state databases, secretary of state databases, domains, and social media. When a comprehensive search is conducted, you’ll receive a report with names and rankings of similarity. An attorney will analyze the results and determine the risk of the trademark. She or he will let you know the likelihood that your trademark will receive registration. That means you aren’t wasting time or money on a mark that’s already taken. Additionally, you’re not putting yourself at risk by being sued by a registered TM owner.

When you hire a trademark attorney, you’ll receive a recommendation from an authority that you can trust.

You’re hiring an attorney whose focus is on trademark law

I don’t remember where I saw this but, would you hire an orthopedic surgeon to do heart surgery? No.

The concept is the same when hiring an attorney for your legal issues. Most TM attorneys exclusively practice trademark law and have the education and skills so that you can rely on them. Most people believe companies like Legal Zoom who charge much lower prices can handle their TM issues. However, they are not practicing attorneys. Don’t believe me? Here ya go.

hire a trademark attorney
This is directly from their website. If you have a trademark that has complications, they are likely not going to be able to help you.

Applications that are filed by attorneys are 50% more likely to be successful than ones that aren’t filed by attorney

 

I love statistics and believe that they really put things into perspective. When you hire a trademark attorney, you’re increasing your likelihood of approval. Most people are risk averse and don’t want to take the chance of rejection. Not only that, you are wasting money if you try to do it yourself and receive a rejection. It’s best to do it right the first time, because if you don’t, you still have to hire someone to fix it. In most cases, it costs more to fix it than to do it right the first time around.

Attorneys have strategies that they utilize so that your trademark has the best chance of approval. Unlike business consultants who state they can file your trademark for you (btw that’s illegal and your application could be void if caught), attorneys understand the law and have a good take on whether or not your mark will be successful.

83% of applications received an initial rejection letter

 

Read that again. 83% OF APPLICATIONS ARE REJECTED INITIALLY. Many times these rejection letters are avoidable because they are preventable.  Some reasons include: similar trademark (that’s why attorneys do comprehensive searches), descriptive (an attorney can usually tell right off the bat), or an incorrect specimen (an attorney will give you the guidelines or grab your specimen for you). If you have no idea how to respond to this rejection letter, then you’ll have to hire an attorney anyway. Once again, that’s more money that has to come out of your pocket anyway.

Now that you have a better understanding of why you need to hire a trademark attorney, you can make a better decision on whether or not you’re ready to move forward with the process. If you’d like a better understanding of the trademark process, don’t forget to grab The Trademark Roadmap below.

 

Difference between registered and unregistered trademarks

Difference between registered and unregistered trademarks

You heard a lot of things about the importance of registered trademark and own your trademark but you’re not sure what the registered and unregistered trademark means. Well today that’s what we’re going to talk about and by the end of this video you’re going to be clear about the difference between registered and unregistered trademarks. My name is Michelle Murphy, I’m the owner Wilson Murphy Law and I work with small business owners to protect their business through trademark registration and contracts. Before we get started make sure you like or dislike, comment, and subscribe to my channel.

Trademark symbol differences:

There are different symbols for registered and unregistered trademarks. Registered trademark defines that the symbol has R with the circle around it.

And if your trademark is not registered then you use the TM symbol. If it can be shown that that you use the registered trademark symbol to deceive consumers or competitors then the United States Patent and Trademark Office (USPTO) will reject your application.

If it can be shown that that you use the registered trademark symbol to deceive consumers or competitors then the United States Patent and Trademark Office (USPTO) will reject your application. Click To Tweet

Benefits of using registered trademarks:

Sue for trademark Infringement:

The main benefit of having a registered trademark is that if a competitor or someone else infringes on your trademark then you can sue them in federal court and potentially recovers damages incurred due to an infringement a.k.a. compensation from the infringer.There are common law trademark rights but that only applies in the geographic region that you are in. So if you live in Nevada and someone in New York infringes on your trademark then you have no recourse.

Ownership Of trademark:

The benefit of a registered trademark compared to an unregistered trademark is the presumption that you own the trademark. If you did not register your trademark then you have to prove that your business was the first one using the trademark. When you sue someone for trademark infringement you must prove that you were using the trademark first and that the infringer’s use of the trademark causes confusion to consumers.

So those are just some differences between registered and unregistered trademarks. If you want to know a little bit more about trademarks, make sure you sign up below to get the trademark process roadmap.