When starting a business, choosing the right name is critical to building brand recognition and establishing a strong reputation. However, it's important to understand the differences between a trademark and a trade name to ensure that you're taking the necessary...
Trademark vs. LLC: Which to register first?
Welcome to the world of business where acronyms and legal terms can be overwhelming. If you're starting a business, you've probably come across the terms LLC (Limited Liability Company) and trademark, but may not understand the difference between the two. It's...
What is a trademark class?
Understanding the U.S. Trademark Classes is essential for attaining the best results from your trademarks. By choosing a wrong class, or simply not selecting one at all, you could be giving up valuable rights and benefits. Trademark Class Definition A trademark is a...
Gorilla Glue vs. Gorilla Snot Hair Gel: Likelihood of confusion?
Unless you’re living under a rock, you’ve heard about the story of the young lady who put Gorilla Glue in her hair. Many indicated that she thought it was the same as the hair gel, Gorilla Snot. When hearing about this, my trademark attorney ears perked. And I...
USPTO Trademark Application: Filing Basis
A USPTO trademark application can be confusing when trying to determine not only the difference between filing basis (“in use” and “intent to use” applications), but which best suits your needs. The primary difference between these two versions comes down to whether...
Invest in trademark registration: See what happens
In December of 2019, I was about to pull the trigger on the $5k club coaching program. My biz girlfriend highly recommended it, but I was over investing in my business and not getting ANY results. I was investing in other coaches, copywriters, FB ads, and everything...
Trademark Myths Holding Your Business Back
Have you ever looked into trademark registration whether through Google or Facebook Groups? There are so many trademark myths floating around and it's unclear what's true and what's not. So many business owners hesitate to take this step because they aren't sure what...
5 Honest Reasons You Should Not Register Your Trademark
This guide will help you make a decision to start the trademark process Often, clients come to me really excited to work together to register their trademark. We hop on a phone call, and I ask them some questions. At that moment, I'm trying to gauge whether it’s a...
Should I hire a trademark attorney to register my trademark?
When you hire a trademark attorney, most will conduct a comprehensive trademark searches and opinion letters Most attorneys that you hire will perform a comprehensive search. A comprehensive trademark search is a search that is conducted by a company that has access...
Difference between registered and unregistered trademarks
You heard a lot of things about the importance of registered trademark and own your trademark but you’re not sure what the registered and unregistered trademark means. Well today that’s what we’re going to talk about and by the end of this video you’re going to be...