In a world where everything is at your fingertips, you have to be cautious about copycats, website visitors, and your course students using your business and your brand for “inspiration”. The majority of business owners are now online business owners. Brick and mortar stores are selling their products online. Coaches and consultants are hosting online workshops and selling courses. That means you have to be extra vigilant about your brand, because someone can copy and paste in a heartbeat an you want to be sure
But that’s not the only thing you have to worry about when you’re a small business owner. If you sell services or enter into collaborations, you have to deal with your contracts. Your contracts need to be bulletproof, so when that headache client comes along, you can just point them to Section 4(a) of the contract that they signed.