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BRAND YOUR BIZ

An all-in-one trademark registration package for the business owner who’s ready to grow and protect their brand without the traditional lawyer hourly billing.


Picture it, Sicily, 1942 (shoutout to the Golden Girls).


But seriously, does this sound familiar?


You’re feeling overwhelmed and scared because your business is growing, but legally you’re stuck. THere’s so much noise out there, and you aren’t sure whether you need a trademark or not. And it seems like every time you go into a Facebook Group, you see posts about someone’s business name being copied and you’re scared that it’ll happen to you one day. The last thing you want to do is to go back to the drawing board to create a name because you didn't trademark it first. It could end up costing a lot of money to change the name, packaging, business cards, and everything else associated with it...


You dream of the day that you only have to work 20 hours a week in your business, and can spend more time with your loved ones. You're ready to hire a team, but want to be confident that your brand is protected. You no longer want to waste time researching all of the stuff that you’re not an expert in. You just want to create and collaborate, and do what you enjoy in your business. I mean that's why you went into business for yourself, isn't it?


You’re ready to take your business to the next level and protect the brand that you’ve worked so hard to build. You don’t want anyone else profiting from your name, logo, or slogan. And you want your business to be taken seriously. You know it’s time to register your trademark and you’re ready to have the peace of mind that hiring a lawyer would bring you.


Lucky for you, you’ve come to the right place.

Introducing:

Brand Your Biz 

trademark registration package 


A flat fee trademark package for the busy entrepreneur who’s ready to take their brand to the next level and cross trademarking off of their to-do list.

Meet your trademark attorney

Hey, I’m Michelle. This 5'2" attorney enjoys working with women entrepreneurs to protect their brand through registering trademarks so that copycats can’t steal from you without your permission or consequences. 


Over time, I’ve not only registered trademarks for the small businesses I’ve worked with, but I’ve educated them in the process. The women I work with understand what to do with their trademark after registration and how to leverage their trademarks after we’re done working together.

Attorney Murphy was a lifesaver for me. As a new business owner, it's easy to overlook legal matters and legal protection. Attorney Murphy is very knowledgeable and put my mind at ease to ensure my business will be legally protected.

Pamela

Owner of My Shade & Texture

I met with Michelle Wilson a few weeks ago for some information in regards to a situation that I was in and she was so thorough and so helpful! I have consulted with a few other lawyers and most of the time I was left confused and overwhelmed. Michelle took time to educate me and had a very calm approach. She’s very knowledgeable and I would definitely recommend her.

Natalie

Therapist

Here’s how it works…


  1. Initially, I will gather information from you for the online trademark registration process through a Clarity Call. 
  2. If we agree to work together, I will send you an invoice and fee agreement for you to sign.
  3. I will send you a questionnaire to fill out, so that I can be sure that we pick the best class (category) to register your trademarks under. 
  4. I will do a preliminary knockout search using Google and the USPTO trademark database (TESS). TESS is the database that the person approving your trademark uses to analyze your mark.
  5. Then, I will do a full clearance search. This includes searches for phonetic similarity, identical marks, plurals, abbreviations, and so much more. The search includes state records, business names, domain names, social media, and web searches for your trademark.
  6. I will give you an oral or written recommendation on whether to proceed with your application. The search and recommendation take about a week to conduct. 
  7. From there, I will file the trademark application with the USPTO. After I complete the application, I will send you an email with a link where I will need to get your signature and approval of the application. 
  8. If there are any issues with your application, a trademark examining attorney will send an office action. I will respond to any Office Action I receive. Once the examining attorney clears all issues, they will place your mark on the official gazette.
  9. Finally, if no one objects to your trademark, then the USPTO places your mark on the principal register, and you will receive a certificate.

Here’s everything that’s included in the 
Brand Your Biz trademark package:


  • Trademark clearance search with up to 5 classes included (because your trademark can be rejected if there’s a similar trademark in a similar class. Think about wine and wine glasses, although different classes, a brand could sell both). 
  • Written recommendation of the trademark 
  • Trademark application filing with the United State Patent and Trademark Office
  • Filing fee for one class ($275 value)
  • Response to all office actions
  • Constant communication with me (NOT A PARALEGAL) on the next steps and where you are in the trademark process
  • Trademark maintenance guide so you know what to do after your mark has been registered
  • Trademark certificate after your trademark is registered
  • No unexpected bills or invoices (you know the fees upfront)

Your investment in the Brand Your Biz trademark package is $2,400.00.

Before Trademark Registration

😞

  • You're remaining tight lipped about your business, which means that no one knows about you and you’re not making money
  • Hoping and praying that nobody has trademarked the name or logo you love
  • Chasing brands to collaborate with and trying to get in front of the right audience

After Trademark Registration

😃

  • Feeling confident when discussing your business because you know that no one can use your name without a cease and desist letter
  • Signing clients left and right because you know if they try to steal from you, you have protection
  • Marketability increases, and big brands and investors want to work together becuase they know that they aren’t risking their reputation and won’t be liable for a trademark that you don’t own
  • Your likelihood of growth in revenue increases three-fold 
  • Leverage your trademarks to create more income in your business

John Doe

Michelle has such a vast knowledge due to her law experience and being involved in the arts for many years. As an artist myself, it was comforting knowing that she understood what steps needed to be taken in order to protect my brand. She gave me sound advice that I will definitely use moving forward.

finitely use moving forward.

Tiffany

Cast member of Hamilton and West Side Story

I have to say... I’m extremely impressed with Michelle’s work on this document. I learned more about the need for trademarks and found a few holes in my business that need attention. Great resource and she’s really good at what she does.

Curtis

Digital Marketer

Digital Marketer

FAQs


  • Businesses copy all the time. Registering a trademark is a waste of time, so what’s the point?
    First, registering your trademark is a must if you are working with investors or Amazon. Investors don’t want to touch you with a 10 foot pole if you don’t have the trademark registered with the Trademark Office.


    In addition, if someone infringes on your trademark you can send a cease and desist letter and you have the serial number of your trademark, it will have a much greater impact on the infringer. For more benefits, read this blog post.
  • What happens if the name I want is taken?
    If the name you want is taken, we will strategize together how to fix the trademark so that we can push it through. Or you can stop the process and use a different name. Since I perform the trademark process in two steps (search, then file) with two different payments associated with it, you won’t have to pay for the whole package if you decide not to file.
  • How long will it take to register my trademark?
    The trademark process takes about 9-12 months. I will be on the matter the whole time, continually sending updates.
  • What if I’m not selling anything yet, can I still register a trademark?
    Yes, if you have a name that you love, I highly suggest “saving your spot” using a 1(b) application. You can file a 1(b) application which allows a mark to be filed without showing use at the time of filing. A 1(b) application preserves your rights on the trademark register as the first filed mark. When you start using your trademark, I will file a “statement of use” where you'll show the Trademark Office that you're using your trademark. 
  • Why do I have to pay for a Clarity Call? Most attorneys do free consultations.
    Most attorneys only talk to you and explain what it means to work together during their consultations. My Clarity Call includes a basic search for you to see if a name that is similar to yours is already taken. Many trademark attorneys won’t do a basic search unless you pay the fee to file a trademark ($1,000+). If the name is no longer available, we’ll talk about how to fix it so that you can move forward with the trademark process. In essence, we are having a strategy session for your trademark and you’re able to “pick my brain” during the call.
  • What do I do after my trademark is approved?
    After your trademark is approved, I send you a guide on what to do to maintain your trademark. Your trademark is yours forever if you continue using the trademark in the way that you told the Trademark Office you would AKA you’re still selling the same products and services.

Here’s how to get started:


  1. Click the button below and fill out your details to schedule a clarity call.

2. You’ll receive a confirmation email with the details of your appointment. 

3. After our call, you’ll sign the contract, submit your payment, and we’ll get started!

It’s time to protect your brand, and stop being tight lipped about your business because you're scared someone is going to take your name. Click the button below to schedule your Clarity Call and get started. 

Not sure if you're ready to register your trademark with the USPTO (United States Patent and Trademark Office)? Watch this 25 minute masterclass all about trademark registration and the benefits to your small business. 

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